‘Amazon India Exclusive’ OnePlus 3 Listed on Flipkart at Rs 18,999

Inviting another controversy, Flipkart has put the ‘Amazon India exclusive’ OnePlus 3 device on sale at Rs 18,999. The sale will start at 4 pm on December 18

OnePlus 3 smartphone is exclusive to Amazon India, and the listing has come as a surprise to OnePlus CEO Carl Pei.

Carl Pei preferred to use Twitter to ask Flipkart’s co-founder Sachin Bansal to provide some clarity around the sale of OnePlus 3 on Flipkart.

.@_sachinbansal brother, what’s this? We’re exclusive with @amazonIN pic.twitter.com/0QBoyagoXz

— Carl Pei (@getpeid) December 16, 2016

However, no official reply from Flipkart or from Sachin Bansal has yet been offered.

Amazon India has now warned customers regarding the sale, saying they would be buying OnePlus 3 from Flipkart ‘on their own risk’.

The Flipkart sale will start at 4 pm IST on December 18. On Flipkart product page, users can see ‘1 year warranty’ being offered on smartphone and ‘6 month warranty’ on accessories.

Founded in 2007 and headquartered in Bangalore, Karnataka, India, Flipkart India Pvt. Ltd., or simply Flipkart is one of the top e-commerce company in India. The company was founded by Sachin Bansal and Binny Bansal in 2007. The market value of Flipkart, according to Morgan Stanley, was $5.54 billion as of November 2016.

Flipkart employs over 33,000 people. It allows its customers to pay through debit/credit cards, net banking, cash on delivery, e-gift voucher and card swipe on delivery.

On 6 October 2014, Flipkart launched its first ‘Big Billion Day’ to increase the popularity of their website. Through this promotional event, Flipkart was targeting a billion sales in a single day. Although the event was a big success for Flipkart, it also led to widespread criticism from consumers, partners and competitors. Many users said they could not place orders because of server errors and felt highly frustrated. Orders of many users were cancelled. Flipkart sold most of the products for less than the cost price, and was accused of killing competition. Complaints were filed by major competitors against Flipkart, claiming that it was against the commerce policy of the country to sell products lesser than cost prices. The Commerce Ministry said that they would come up with new trade for e-commerce companies.  In October 2016, Flipkart completed its second edition of Big Billion Sale.