Lava Launches Metal 24 Budget Phone at Rs 2,000 in India


Indian smartphone maker Lava has launched a new smartphone Metal 24 at Rs 2,000 for Indian buyers.

This dual-sim phone is available in gun metal and black color variants. The device features a 2.4-inch screen and is available across national retail stores and multi-brand outlets.

Lava Metal 24 is powered by a MTK6261D processor. It features 2.4-inch screen, 1.3-MP rear camera with flash, Bluetooth 3.0, EDGE internet browsing, FM with recording, USB-PC connectivity, 3.5 mm audio jack port, and in-built games such as ‘Need of Speed’ and ‘Snake’. The memory of the phone can be expanded up to 32GB through a micro SD card. The phone comes with a 1,000 mAh Li-ion battery.

The company is offering 1 year manufacturer warranty along with 6 months’ warranty for the in-box accessories which include headset, battery, charger and a USB Cable.

Lava International is an Indian mobile handset company that was established in 2003 as Pacetel Communications, but was later renamed Lava International in 2009. In 2012, Intel joined hands with Lava to launch the first Intel-powered smartphone in India. This phone was introduced in Indian markets under the brand name XOLO.

Lava entered the tablet business in the same year, and then two years later in 2014, it launched Iris Pro 30 flagship phone under the Iris Pro series. The company launched its first Windows Phone Iris Win1 in December 2014, and in July 2016, it launched X50 smartphone with Android 5.1 lollipop OS. In 2013, the company reported a turnover of about Rs 30 billion.

Lava has set up a complete in-house R&D facility in China to design and develop its products.

In 2014, the company was producing about 1.5 million units of mobile devices in a single month, thus capturing about 8% market share in the Indian mobile phone market, according to IDC Asia Pacific Quarterly Mobile Phone Tracker 2014. According to The Brand Trust Report 2014, Lava was India’s 5th most trusted mobile handset brand. IDC also ranked LAVA 4th largest smartphone brand in India in 2014.